Lotfi Banner

Lotfi Branding




Lotfi is a Bay Area based hand bag company sold internationally in the United States, Canada, France, and Japan.

This project included branding, packaging, collateral, web design and implementation.

Lotfi Logo

Current Lotfi Logo

Original Logo

Original Wordmark and Logomark

Logo Design

Lotfi was founded as a clothing company specializing in intricate hand drawn textile patterns based inspired by the founder's Persian heritage. The original logo and branding used subtle Persian motifs and patterning. When Lotfi transitioned into handbags, the brand changed to reflect the simplified stripped down approach of the designs. The logo was redesigned to reference the original design while paring back elements for a minimal feel and versatility.


Bag Label


Packaging Label

Business Cards

Business Cards

Hang Tags

Hang Tags

Packaging and Collateral

Web Design

Web Design

Web Design

Shop Page


The site is a major marketing piece as well an eshop selling directly to customers. The site is hand coded in php and is integrated with a Big Cartel shopping cart.